Saks Logo

Pentagram has designed Saks Fifth Avenue a new logo. At first I wasn’t really that taken with it, but after reading an article in I.D magazine that basically had the same information as this post on Pentagram’s blog, I was more enthusiastic about it following the logo’s roots and the way it’s traditional design is divided in a grid and then chopped up in a modern way on the packaging.

See more photos of the packaging and the old logos here.

ps. sorry for the lack of posts, our internet has been down all week at home so I only have access at work, which means I can really only post during my lunch hour and random times I’m waiting around for something. Hopefully this will change.