Totokaelo

Hold onto your hats, Seattle’s Impulse boutique now has an online shop & community called Totokealo. This is extremely exciting news.
However, the strange thing is that you have to request a membership to join the site and they hand-pick people. They say:
Totokaelo is not elitist. We are about creating an original online shopping experience through hand-picking members that have something in common.

I think this walks a very thin line of not awesome and totally awesome. What do you think?

UPDATE I’ve just been informed by a fabulous reader that people are not handpicked, but everyone is accepted! I’m quite confused now. How very strange!